The Art of Advertising
Placing an advert isn't just a straight forward business, but we intend to make it worthwhile and easy. The position of your advert within the publication is as important as the content itself. The advert could be delivering a brand or product led message, it all creates a picture.
Marketing Mix Exposed
Live 24-Seven is a full colour, glossy regional magazine that exposes the art of living and also makes the art of communication easy! As a quality publication we don't just want your advert, we want you to think about your brand, what it is you want to say about it and what you want our readers to take from it.
The marketing mix embraces public relations, marketing, advertising and sales promotion amongst other tools, individually or combined they are a powerful tool to growing your business and customer base.
The Art of Sales Promotion
Sales promotion is more than just the typical strap-lines such as 'BOGOF' (buy one get one free), but adverts can carry sales as well as promotional messages both subtly and not so! Whatever it is you want to achieve, our communication experts will help you shape and deliver your sales promotion within Live 24-Seven.
The Art of Product Placement
Think Arnold Schwarzenegger, an X-ray machine and a famous soft drink positioned 'obviously' at the end of it...Product placement isn't always so obvious but the positive effect of associating your product with something aspirational or respected, often is. It can also help to embed your product in complimentary editorial making it 'blend in' yet stand out to the target audience.
Public Relations
You can't put a price on good publicity. We see editorial as a well placed PR tool to support our advertisers by complimenting and reinforcing their message whilst increasing the opportunities to see and experience the product. Live 24-Seven not only features quality advertising, but also the colourful and well written editorial that accompanies it ensures the magazine will be a trusted read…good PR.
Marketing
Be it direct marketing or any other form, a strategic marketing campaign is a powerful tool for conveying the substance and values of your brand. A slogan, an image, cross promotional marketing all enable the consumer to digest a host of messages that make it desirable and tangible if pitched right. Strategic marketing campaigns enable you to convey many messages that will be interpreted by many different age groups without diluting the brand values.
